This logo was created for a luxury coffee company that produces specialty flavors and caters towards a specific demographic. The packaging and logo are meant to appeal to foodies. Both the logo and package design reflect the brand’s gourmet qualities while also representing its Italian origins.
The style of the font takes inspiration from vintage Italian signs with bold lettering to invoke a sense of rustic Italy and sophistication. The base font is Bebas Neue. The illustrations on the side of the bags are references to motifs found in art deco pieces.